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The NAAUD Professional Development Curriculum

NAAUD facilitates an array of educational and professional development opportunities to help members and associates stay abreast of changing business needs and technological advances in the marketplace. Expertise is shared during annual meetings where members, associates and guest speakers communicate experiences, ideas and trends.

Professional Development Program

Phase I is an online learning program where the student works at their own pace. The study manual is available in hard copy or in a PDF format to study on a PC or laptop. Sign up below

Phase II students must successfully complete Phase I before they are eligible to participate. The concentrated 3 day onsite course is located on the Northwest Lineman College campus in Denton, TX. Sign up below

Both Phase I and Phase II are available to member & associate member companies as well as North American utility company representatives. Costs for each are subject to change. Please contact for more information.

Professional Certificate Program

NAAUD has formed an alliance through Texas A&M’s Industrial Distribution Program to offer a Professional Certificate Program focusing on specific topics of interest. As a NAAUD member/associate member you’ll receive a significant discount off their standard program price and pay for only the topic that you are interested in. More info here

Educational Sponsorships

Educational Sponsorships – NAAUD provides educational sponsorships to industry groups and provides presentations as requested.


Phase I is an online learning program where the student works at their own pace. The study manual is available in hard copy or in a PDF format to study on a PC or laptop. Beginning with the basics, Phase I covers generation, transmission, and distribution schemes. It addresses basic electrical formulas, theory, and the customers, manufacturers, and associations that make up the electric utility industry. It offers information on technical specifications – equipment rating, voltage class, thermal and mechanical limitations, interrupting ability, and protection characteristics. In addition, it provides product application information on anchoring, electrical apparatus, conductors, connectors, insulators, lighting, metering, pole-line hardware, poles, protective devices, tools, transformers, underground components, and many more.

Please click the registration form to register and pay for Phase I of NAAUD’s Professional Development Program (PDP).

You’ll receive a link in your welcome email where you can complete your registration, that link will take to to a login page log back into the website with your username and password to access and download the study manual from this page.

PDP Phase 2 Registration

Phase II students must successfully complete Phase I before they are eligible to participate.  The concentrated 3 day onsite course, located on the Northwest Lineman College campus in Denton, TX, follows the content of Phase I.  The student spends 80% of their time getting hands-on experience intended to prepare sales and marketing personnel to discuss, in more detail, the actual use of most electric utility related materials and equipment.  Assessments are in real-time and the student gets the added value of immediate feedback.

Professional Certificate Program

Click to read a sampling of some of the course descriptions scheduled prior to the COVID-19 pandemic.

We hope that you will take advantage of this special opportunity and ask that you share this information with others in your organization. Should you require further information feel free to contact PeggyJo Johnson at 979-845-3148 or

The NAW Certificate in Distribution Professional Management is a breakthrough program that offers three separate, one-week, on-campus sessions.  Optimizing Distributor Profitability, Generating & Managing Growth and Distributor Capability Development.  These sessions are designed to help companies retain and develop their key employees.  This is an ideal program for managers who seek to complement their professional development.  While sessions may be taken individually, participants must attend all three sessions to earn their certificate.

This program is designed to help move participants from a transactional sale—in which features and benefits are presented with little or no regard for the specific needs of the customer/prospective customer—to a solution-based sale—in which a salesperson engages the customer/prospective customer in a conversation. The purpose of this conversation is to determine the specific needs of the customer/prospective customer prior to presenting the salesperson’s products and services as a solution to the needs discovered.

This course focuses on aligning customer needs, sales force priorities, and wholesaler-distributor objectives to maximize value creation. This course speaks to the critical business issues all companies face in leading and growing their organizations. As the economy continues to struggle, there is no more important time than right now for distribution management teams to attend this program.

A 2‐day executive education program, offered by TJR Center for Distribution Research and Education, Texas A&M University.

If you are planning to set your firm on a sustainable profitable growth journey while sharpening competitive advantage in your marketplace, this program provides you a blueprint to achieve the same. If you are not planning to grow your firm above-average industry growth, this program content may not align with your strategic intent.
This program is designed to help distributors develop a competitive advantage through human capital development. Making human capital a competitive advantage for organizations is a long-term process that requires a clear vision, holistic thinking, strategic planning, carefully crafted strategies and multi-party collaborations. This course is based on the Optimizing Human Capital Framework and produced as a result of a two-year applied research and extensive fieldwork. The research efforts generated a diverse set of best practices that focus on five key Talent Practices.

This program deals with STOCK processes such as inventory stratification, forecasting and replenishment. You’ll get hands on experience performing inventory stratification, analyzing demand patterns, applying various forecasting methods, evaluating forecast error to choose the best method, deciding ‘what to order?’ and ‘how much to order?’

Forward-thinking wholesaler-distributors who strive for above-average returns in the “New Normal” by leveraging pricing optimization best practices that are rooted in sound analytics must attend this course. It’s time for distributors to up their game on pricing. The issue of margin erosion will never end if you do not get creative—first with pricing methods, and second with value proposition.

This five-month project-based, leadership development program is designed for high-potential leaders to develop the soft skills required to lead project management and successful implementation.  Project leaders will take the skills they learn and apply them to projects at their own companies.  They will learn how to get buy-in for the project, manage different personalities, develop leadership & implementation skills, and better identify their challenges.  Support provided with check-ins once a month by the Texas A&M subject matter expert.  Participants attend a 3-day on-campus program at Texas A&M, followed by online guidance and project check-ins as described above. Participants will again meet on campus for one day at the conclusion of the five-month program for project presentations.

NAAUD's Professional Development Curriculum was developed in partnership with

Exclusively for NAAUD members
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